01245cam a22002534a 4500 20251006104222.0 9780073529882 TZS 10,000/= MCCL eng. AACR 2nd rev. ed. 658.578 CRA Crawford, C. Merle. New products management / Merle Crawford & Anthony Di Benedetto. 9th ed. Boston : McGraw-Hill Irwin, c2008. xviii, 558 p.: ill.; 24cm. Includes bibliographical references (p. 505-508) and index. "The new edition provides the reader with the management approach through a marketing perspective. Comprehensive coverage of new product development process and practice prepares the reader to manage the people and processes from a marketing perspective. The authors aim to make the textbook increasingly relevant to its users as this revision is considered to be a "new product.""--Jacket eng. New products Management Innovations management Di Benedetto, C. Anthony. http://www.loc.gov/catdir/enhancements/fy0743/2007036476-t.html http://www.loc.gov/catdir/enhancements/fy0743/2007036476-d.html BK 12022 12022 0 0 0 0 MU002 MU002 2012-07-01 TBST 0 658.578 CRA 005165 2025-10-06 10:43:42 1 2025-10-06 BK