Crawford, C. Merle. creator Di Benedetto, C. Anthony. text Boston McGraw-Hill Irwin c2008 9th ed. monographic xviii, 558 p.: ill.; 24cm. "The new edition provides the reader with the management approach through a marketing perspective. Comprehensive coverage of new product development process and practice prepares the reader to manage the people and processes from a marketing perspective. The authors aim to make the textbook increasingly relevant to its users as this revision is considered to be a "new product.""--Jacket Merle Crawford & Anthony Di Benedetto. Includes bibliographical references (p. 505-508) and index. eng. New products Management Innovations management 658.578 CRA 9780073529882 http://www.loc.gov/catdir/enhancements/fy0743/2007036476-t.html http://www.loc.gov/catdir/enhancements/fy0743/2007036476-d.html http://www.loc.gov/catdir/enhancements/fy0743/2007036476-t.html http://www.loc.gov/catdir/enhancements/fy0743/2007036476-d.html MCCL 20251006104222.0 eng.