Entrepreneurship/
Robert D. Hisrich, Michael P. Peters and Dean A. Shepherd
- 10th ed.
- New York: McGraw-Hill Education, c2017.
- xxi,580p.: ill., col.; 26 cm.
Designed to clearly instruct students on the process of formulating, planning, and implementing a new venture, this title exposes students to detailed descriptions of 'how to' embark on a new venture in a logical manner. It includes comprehensive cases that have been hand-picked by the authors to go hand-in-hand with chapter concepts.