Aaker, David A. <br/><br/>
Marketing research / 
David A. Aaker,  V. Kumar,  and  George S. Day. 
 - 7th ed. 
 - New Delhi :  Wiley,  c2001. 
 - xvi, 751 p.:  ill.;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><br/>eng. 
<br/><br/><label>ISBN: </label>812650806X  TZS 26,000= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83 AAK