00581pam a2200193 a 450000500170000002000280001704000320004508200150007710000200009224500740011225000120018626000320019830000320023050400510026254600090031365000240032270000220034670000190036820251008074318.0  a812650806XcTZS 26,000=  aMCCLeeng.bAACR 2nd rev.ed00a658.83 AAK1 aAaker, David A.10aMarketing research /cDavid A. Aaker,  V. Kumar,  and  George S. Day.  a7th ed.  aNew Delhi :bWiley,cc2001.  axvi, 751 p.:bill.;c27 cm.  aIncludes bibliographical references and index.  aeng. 0aMarketing research.1 aKumar, V.,d1957-1 aDay, George S.