Apte, Govind. Services marketing / Govind Apte. - New Delhi : New York : Oxford University Press, c2004. - xi, 440 p. : ill. ; 25 cm. Includes index. With reference to India. eng. ISBN: 0195667581 TZS 15,000/= Subjects--Topical Terms: Service industries--IndiaMarketing Dewey Class. No.: 658.8 APT