Apte, Govind. <br/><br/>
Services marketing / 
Govind Apte. 
 - New Delhi :  New York :  Oxford University Press,  c2004. 
 - xi, 440 p. :  ill. ;  25 cm. 
<br/><br/> Includes index. 
<br/><br/> With reference to India. 
<br/><br/><br/>eng. 
<br/><br/><label>ISBN: </label>0195667581  TZS 15,000/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--India<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 APT