TY  - BOOK
AU  - Blythe,Jim
TI  - Key concepts in marketing
SN  - 9781847874993
U1  - 658.8 BLY 
PY  - 2009///
CY  - Los Angeles
PB  - SAGE
KW  - Marketing
KW  - Customer
KW  - Marketing planning
KW  - Strategic planning
N1  - First published 2009 and reprinted 2014 (three times); Includes bibliographical references and index
ER  -