00969ckd a2200193 a 450000500170000002000340001704000340005108200140008510000210009924500940012026000320021430000430024650400200028950503700030954600090067965000250068870000190071385600430073220251008081106.0  a9781412963121cTZS 149, 202/=  aMCCLeAACR 2nd rev. ed.beng.  a658.8 CLO  aClow Kenneth E. 00a Marketing management : a customer-oriented approach c/ Kenneth E. Clow and Donald Baack  aLos Angeles: bSage,cc2010  axxviii, 537 p. : bcol. ill. ; c29cm.  aIncludes index.  aThe nature of marketing management
Market analysis
Scooping up success
Data warehousing : majestic mountain ski resort
Building a customer-oriented marketing department : the new boss
Customer acquisition strategies and tactics : lenscrafters
Pricing : that's how the cookie crumbles
Advertising, alternative, and direct marketing : wild West rodeo
Sales promotions  aeng. 7aMarketing Management  aBaack, Donald 41uhttp://lcweb2.loc.gov/pp/cphquery.html