01025ckd a2200217 a 4500 20251008081106.0 9781412963121 TZS 149, 202/= MCCL AACR 2nd rev. ed. eng. 658.8 CLO Clow Kenneth E. Marketing management : a customer-oriented approach / Kenneth E. Clow and Donald Baack Los Angeles: Sage, c2010 xxviii, 537 p. : col. ill. ; 29cm. Includes index. The nature of marketing management Market analysis Scooping up success Data warehousing : majestic mountain ski resort Building a customer-oriented marketing department : the new boss Customer acquisition strategies and tactics : lenscrafters Pricing : that's how the cookie crumbles Advertising, alternative, and direct marketing : wild West rodeo Sales promotions eng. Marketing Management Baack, Donald http://lcweb2.loc.gov/pp/cphquery.html BK 12291 12291 0 0 0 0 MU002 MU002 2011-02-01 Consortium 0 658.8 CLO 005256 2025-10-08 08:12:19 1 2025-10-08 BK