Clow Kenneth E. creator Baack, Donald still image Los Angeles Sage c2010 monographic xxviii, 537 p. : col. ill. ; 29cm. The nature of marketing management Market analysis Scooping up success Data warehousing : majestic mountain ski resort Building a customer-oriented marketing department : the new boss Customer acquisition strategies and tactics : lenscrafters Pricing : that's how the cookie crumbles Advertising, alternative, and direct marketing : wild West rodeo Sales promotions / Kenneth E. Clow and Donald Baack Includes index. eng. Marketing Management 658.8 CLO 9781412963121 http://lcweb2.loc.gov/pp/cphquery.html http://lcweb2.loc.gov/pp/cphquery.html MCCL 20251008081106.0 eng.