@book{12295,
	author = {Dwyer, F. Robert. and Tanner, John F.},
	title = {Business marketing :},
	publisher = {McGraw-Hill Irwin,},
	year = {c2009.},
	address = {Boston :},
	edition = {4th ed.},
	url = {http://www.loc.gov/catdir/enhancements/fy0808/2007049241-d.html}
}