connecting strategy, relationships, and learning Dwyer, F. Robert. creator Tanner, John F. text Boston McGraw-Hill Irwin c2009 4th ed. monographic xxv, 678 p. : ill. ; 27 cm. This text is aimed at the undergraduate business marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers F. Robert Dwyer, John F. Tanner, Jr. Includes bibliographical references (p. 653-661) and index. eng. Marketing 658.8 DWY 9780073529905 http://www.loc.gov/catdir/enhancements/fy0808/2007049241-d.html http://www.loc.gov/catdir/enhancements/fy0808/2007049241-t.html http://www.loc.gov/catdir/enhancements/fy0808/2007049241-d.html http://www.loc.gov/catdir/enhancements/fy0808/2007049241-t.html MCCL 20251008082235.0 eng.