@book{12298,
	author = {Grewal, Dhruv. and Levy, Michael,},
	title = {Marketing /},
	publisher = {McGraw-Hill Irwin,},
	year = {c2008.},
	address = {Boston :},
	url = {http://www.loc.gov/catdir/enhancements/fy0707/2006100298-d.html}
}