Grewal, Dhruv.
Marketing/
Dhruv Grewal and Michael Levy.
- 2nd ed.
- Boston : McGraw-Hill Irwin, c2010.
- xxxv, 683 p. : ill. (chiefly col.) ; 29cm.
Includes bibliographical references (p. 625-656) and indexes.
eng.
9780073380957 TZS 10,000/=
Marketing.
Marketing research
Business marketing
658.8 GRE