Ghauri, Pervez N.  <br/><br/>
International marketing/ 
Pervez N. Ghauri and Philip  Cateora 
 - 4th ed. 
 - New York:  McGraw-Hill Higher Education,   c2014.. 
 - xxvii, 635 p.:  ill.;  26cm 
<br/><br/>Includes index 
<br/><br/> This introduction to international marketing reflects the most recent developments in today's dynamic business environment. Contemporary, engaging, and accessible, it is essential reading for the aspiring practitioner<br/> 
<br/><br/><br/>eng. 
<br/><br/><label>ISBN: </label>9780077148157  TZS 10,000/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Business and Management<br/>Export Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 GHA