TY  - BOOK
AU  - Ghauri, Pervez N. 
AU  - Cateora,Philip  
TI  -  International marketing
SN  -  9780077148157
U1  - 658.8 GHA 
PY  - 2014///
CY  - New York
PB  - McGraw-Hill Higher Education, 
KW  -  Business and Management
KW  - Export Marketing
N1  - Includes index
N2  - This introduction to international marketing reflects the most recent developments in today's dynamic business environment. Contemporary, engaging, and accessible, it is essential reading for the aspiring practitioner

ER  -