00930nam a2200205 4500 20251008091329.0 9788182742901 TZS 42,773/= MCCL eng. AACR 2nd rev.ed, 658.8 GUP Gupta, S. L. Case studies in marketing management / S. L. Gupta and R. K. Suri New Delhi , Pentagon Press , c2007. xiv, 384 p . ; 23cm. Marketing is a dynamic field and the marketing profession has to be innovative to understand the pulse of consumers and develop strategies to serve them better. Marketing fundamentals need to be sharpened on continuous basis using case studies, role plays, simulation, and projects. This book presents case studies in modern marketing management. eng. Marketing Management Marketing India Management Case studies Suri R. K. BK 12305 12305 0 0 0 0 MU002 MU002 2010-10-01 Consortium 0 658.8 GUP 005276 2025-10-08 09:15:25 1 2025-10-08 BK