Gupta, S. L. creator Suri R. K. text New Delhi Pentagon Press c2007 monographic xiv, 384 p . ; 23cm. Marketing is a dynamic field and the marketing profession has to be innovative to understand the pulse of consumers and develop strategies to serve them better. Marketing fundamentals need to be sharpened on continuous basis using case studies, role plays, simulation, and projects. This book presents case studies in modern marketing management. S. L. Gupta and R. K. Suri eng. Marketing Management Marketing India Management Case studies 658.8 GUP 9788182742901 MCCL 20251008091329.0 eng.