Hair, Joseph F.

Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush and David J. Ortinau. - 3rd ed. - Boston: McGraw-Hill/Irwin, c2006. - xxvii, 700p.: ill.; 26cm. - McGraw-Hill/Irwin series in marketing .

Includes bibliographical references (p. 669-677) and index.


eng.

0072830875 TZS 10,000/=


Marketing research.

658.83 HAI