Marketing research : within a changing information environment /
Joseph F. Hair, Jr., Robert P. Bush and David J. Ortinau.
- 3rd ed.
- Boston: McGraw-Hill/Irwin, c2006.
- xxvii, 700p.: ill.; 26cm.
- McGraw-Hill/Irwin series in marketing .
Includes bibliographical references (p. 669-677) and index.