Hollensen Svend . <br/><br/>
Global marketing :   / Svend Hollensen 
a decision-oriented approach 
 - 3rd ed. 
 - Harlow :   Financial Times/Prentice Hall,  c2004. 
 - xxxix, 717 p. :   ill. ;   27cm. 
<br/><br/> A Decision-Oriented Approach 
<br/><br/>Includes index. 
<br/><br/> Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field 
<br/><br/><br/>eng. 
<br/><br/><label>ISBN: </label>9788081282140  TZS 48,000/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing<br/>Global marketing research
<br/><br/><label>Dewey Class. No.: </label>658.84 HOL