00915cam a2200205 i 450000500170000002000320001704000340004908200150008310000220009824500730012025000120019326000540020530000370025950000330029650400200032952003000034954600090064965000210065865000300067920251008095733.0  a9788081282140cTZS 48,000/=  aMCCLbeng.eAACR 2nd rev. ed.  a658.84 HOL1 aHollensen Svend .10aGlobal marketing : ca decision-oriented approachb/ Svend Hollensen  a3rd ed.  aHarlow : bFinancial Times/Prentice Hall,cc2004.  axxxix, 717 p. : bill. ; c27cm.  aA Decision-Oriented Approach  aIncludes index.  aWritten from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field  aeng. 0aExport marketing 0aGlobal marketing research