International marketing / 
Philip R. Cateora...[et al.] 
 - 17th ed. 
 - New York:  McGraw-Hill,  c2016. 
 - xxxvi, 662 p.:  ill.(chiefly col.);  28cm. 
<br/><br/>Includes index 
<br/><br/><br/>eng. 
<br/><br/><label>ISBN: </label>9781259253065  TZS 131,220/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>International business enterprises<br/>Export marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 INT