Johansson, Johny K. <br/><br/>
Global marketing :   foreign entry, local marketing & global management/ 
Johny K. Johansson 
 - 3rd ed. 
 - Boston :  McGraw-Hill Irwin,   c2003. 
 - xviii, 654p.:  ill.;  27cm 
<br/><br/>Includes index 
<br/><br/><br/>eng. 
<br/><br/><label>ISBN: </label>0072471484  TZS 43,484/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing<br/>Export marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8 JOH