Kerin, Roger A. <br/><br/>
Marketing :  the core / 
Roger A. Kerin, Steven W. Hartley and William Rudelius. 
 - Boston :  McGraw-Hill/Irwin,  c2004. 
 - 1v.(various pagings):  col. ill. ;  28cm. 
<br/><br/>Includes bibliographical references (CN1-CN14) and index. 
<br/><br/><br/>eng. 
<br/><br/><label>ISBN: </label>007121478X  TZS 43,484/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Export marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 KER