TY  - BOOK
AU  - Kerin, Roger A. 
AU  - Hartley, Steven W. 
AU  - Rudelius, William 
TI  - Marketing
SN  - 9780073404721
U1  - 658.8 KER 
PY  - 2009///
CY  - Boston
PB  -  McGraw-Hill/Irwin, 
KW  - Marketing
KW  - Marketing research
N1  - Includes index
ER  -