Kerin, Roger A.  <br/><br/>
Marketing/ 
Roger A. Kerin, Steven W. Hartley and William Rudelius 
 - 10th ed. 
 - New York:   McGraw-Hill/Irwin,   c2009. 
 - liii,746p.:  ill.;  27cm. 
<br/><br/>Includes index 
<br/><br/><br/>eng. 
<br/><br/><label>ISBN: </label>9780073529936  TZS 10,000/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.8 KER