Kerin, Roger A. creator Hartley, Steven W. Rudelius, William text New York McGraw-Hill/Irwin c2009 10th ed. monographic liii,746p.: ill.; 27cm. Roger A. Kerin, Steven W. Hartley and William Rudelius Includes index eng. Marketing Marketing research 658.8 KER 9780073529936 MCCL 20251009085840.0 eng.