Kotler, Philip <br/><br/>
Marketing management 
/ Philip Kotler and Kevin Lane Keller 
 - 12th ed. 
 - Upper Saddle River :  Pearson Prentice-Hall,  c2005. 
 - xxxv,729p.:  ill.(some col.)  27cm. 
<br/><br/>Includes index 
<br/><br/><br/>eng. 
<br/><br/><label>ISBN: </label>0131457578  TZS 45,000/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Importance of marketing<br/>Scope of marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT