TY  - BOOK
AU  - Kotler, Philip
AU  - Keller, Kevin Lane 
TI  - Marketing management
SN  - 0131457578
U1  - 658.8 KOT 
PY  - 2005///
CY  - Upper Saddle River
PB  - Pearson Prentice-Hall
KW  - Importance of marketing
KW  - Scope of marketing
N1  - Includes index
ER  -