@book{12359,
	author = {Kotler, Philip. and Keller, Kevin Lane,},
	title = {Marketing management /},
	publisher = {Prentice Hall of India,},
	year = {c2009.},
	address = {New Delhi:},
	edition = {13th ed.},
	url = {http://www.loc.gov/catdir/toc/ecip087/2008000337.html}
}