Kotler, Philip. <br/><br/>
Marketing management / 
Philip Kotler and Kevin Lane Keller. 
 - 13th ed. 
 - New Delhi:  Prentice Hall of India,  c2009. 
 - xxxiii, 634p. :  ill.pictures ;  27cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><br/>eng. 
<br/><br/><label>ISBN: </label>9788120335707  TZS 29,560/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT