TY  - BOOK
AU  - Kotler,Philip
AU  - Keller,Kevin Lane
TI  - Marketing management
SN  - 9788120335707
U1  - 658.8 KOT 
PY  - 2009///
CY  - New Delhi
PB  - Prentice Hall of India
KW  - Marketing
KW  - Marketing management
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/ecip087/2008000337.html
ER  -