TY  - BOOK
AU  -  David, Fred R.
AU  - Fred R. David
TI  -  Strategic management : : concepts and cases
SN  - 9788120335660
U1  - 658.4012 DAV. 
PY  - 2009///
CY  - New Dehli
PB  - PHI Learning, 
KW  - Strategic planning	
KW  - Business planning
ER  -