Marketing management / Philip Kotler...[et al.] - 2nd ed. - Harlow, England : Pearson, c2012. - xxxix, 1022p.: ill.; 28cm. Includes index. eng. ISBN: 9780273743613 TZS 91,000/= Subjects--Topical Terms: Marketing ManagementMarketing Dewey Class. No.: 658.8 KOT