Lacobucci, D. <br/><br/>
Marketing research :   methodological foundations 
/ Dawn Iacobucci and Gilbert A. Churchill  
 - 10th ed. 
 - Australia :  South-Western/Cengage learning;  c2018. 
 - xx, 535p.:   ill.;   28cm. 
<br/><br/>Includes index 
<br/><br/>Marketing research, the research process, and problem definition<br/>Determine research design<br/>Design data collection method and forms<br/>Sample design and data collection<br/>Data analysis and interpretation<br/>The research report 
<br/><br/><br/>eng. 
<br/><br/><label>ISBN: </label>9780538743778  TZS 78,000/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers <br/>Marketing management<br/>Marketing methodology<br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83 LAC