00911nam a2200229   450000500170000002000320001704000340004908200150008310000180009824500980011625000130021426000570022730000310028450400190031550502220033454600090055665000150056565000250058065000260060565000230063170000270065420251009103227.0  a9780538743778cTZS 78,000/=  aMCCLbeng.eAACR 2nd rev. ed.  a658.83 LAC  aLacobucci, D.  aMarketing research : bmethodological foundationsc/ Dawn Iacobucci and Gilbert A. Churchill   a10th ed.  aAustralia :bSouth-Western/Cengage learning;cc2018.  axx, 535p.: bill.; c28cm.  aIncludes index  aMarketing research, the research process, and problem definition
Determine research design
Design data collection method and forms
Sample design and data collection
Data analysis and interpretation
The research report  aeng.  aConsumers   aMarketing management  aMarketing methodology  aMarketing research  aChurchill, Gilbert A.