00964nam a2200253 4500 20251009103227.0 9780538743778 TZS 78,000/= MCCL eng. AACR 2nd rev. ed. 658.83 LAC Lacobucci, D. Marketing research : methodological foundations / Dawn Iacobucci and Gilbert A. Churchill 10th ed. Australia : South-Western/Cengage learning; c2018. xx, 535p.: ill.; 28cm. Includes index Marketing research, the research process, and problem definition Determine research design Design data collection method and forms Sample design and data collection Data analysis and interpretation The research report eng. Consumers Marketing management Marketing methodology Marketing research Churchill, Gilbert A. BK 12371 12371 0 0 0 0 MU002 MU002 2013-03-01 0 658.8 LAC 005310 2025-10-09 10:36:28 1 2025-10-09 BK 0 0 0 0 MU002 MU002 2013-03-01 0 658.8 LAC 005311 2025-10-09 10:36:28 2 2025-10-09 BK 0 0 0 0 MU002 MU002 2013-03-01 0 658.8 LAC 005312 2025-10-09 10:36:28 3 2025-10-09 BK 0 0 0 0 MU002 MU002 2013-03-01 0 658.8 LAC 005313 2025-10-09 10:36:28 4 2025-10-09 BK 0 0 0 0 MU002 MU002 2013-03-01 0 658.8 LAC 005314 2025-10-09 10:36:28 5 2025-10-09 BK