TY  - BOOK
AU  - Lacobucci, D.
AU  - Churchill, Gilbert A. 
TI  - Marketing research : : methodological foundations
SN  - 9780538743778
U1  - 658.83 LAC 
PY  - 2018///
CY  - Australia
PB  - South-Western/Cengage learning
KW  - Consumers
KW  - Marketing management
KW  - Marketing methodology
KW  - Marketing research
N1  - Includes index; Marketing research, the research process, and problem definition
Determine research design
Design data collection method and forms
Sample design and data collection
Data analysis and interpretation
The research report
ER  -