Malhotra, Naresh K. <br/><br/>
Marketing research :   an applied orientation / 
Naresh K. Malhotra 
 - 5th ed. 
 - Upper Sadlle River:  Prentice-Hall,   c2007 
 - xxx, 811 p.:  ill. ;  29cm 
<br/><br/>Includes index 
<br/><br/><br/>eng. 
<br/><br/><label>ISBN: </label>9788120330443  TZS 17,986.244/== 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.83 MAL