TY  - BOOK
AU  - Malhotra, Naresh K.
TI  - Marketing research: an applied orientation 
SN  - 9788120330443
U1  - 658.83 MAL 
PY  - 2007///
CY  - Upper Sadlle River
PB  - Prentice-Hall, 
KW  - Marketing
N1  - Includes index
ER  -