@book{12382,
	author = {Kotler, Philip. and Lee, Nancy,},
	title = {Social marketing :},
	publisher = {Sage Publications,},
	year = {c2008.},
	address = {Los Angeles :},
	edition = {3rd ed.},
	url = {http://www.loc.gov/catdir/enhancements/fy0828/2007039239-b.html}
}