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  <titleInfo>
    <title>Social marketing</title>
    <subTitle>influencing behaviors for good</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Kotler, Philip.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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  <name type="personal">
    <namePart>Lee, Nancy</namePart>
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  <originInfo>
    <place>
      <placeTerm type="text">Los Angeles</placeTerm>
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    <publisher>Sage Publications</publisher>
    <dateIssued>c2008</dateIssued>
    <edition>3rd ed.</edition>
    <issuance>monographic</issuance>
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  <physicalDescription>
    <extent>xii, 444 p. : ill. ; 24cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">Philip Kotler and Nancy R. Lee.</note>
  <note>Includes bibliographical references (p. 403-427) and index</note>
  <note>eng.</note>
  <subject authority="lcsh">
    <topic>Social marketing</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Behavior modification</topic>
  </subject>
  <classification authority="ddc">658.8 KOT</classification>
  <identifier type="isbn">9781412956475 (pbk. : alk. paper)</identifier>
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