00759cam a2200217 a 450000500170000002000320001704000340004908200140008310000230009724501620012026000370028230000310031950400640035054600090041465000140042365000310043765000190046865000110048770000220049870000210052020251009114853.0  a9780071615068cTZS 10,000/=  aMCCLbeng.eAACR 2nd rev. ed.00a658.8 MOE1 aMoeller, Leslie H.14aThe four pillars of profit-driven marketing :bhow to maximize creativity, accountability, and ROI /cLeslie H. Moeller, Edward C. Landry and Theodore Kinni.  aNew York :bMcGraw-Hill,cc2009.  avii, 232p. :bill. ;c24cm  aIncludes bibliographical references (p. 214-219) and index.  aeng. 0aMarketing 0aCommunication in marketing 0aRate of return 0aProfit1 aLandry, Edward C.1 aKinni, Theodore