00807cam a2200241 a 4500 20251009114853.0 9780071615068 TZS 10,000/= MCCL eng. AACR 2nd rev. ed. 658.8 MOE Moeller, Leslie H. The four pillars of profit-driven marketing : how to maximize creativity, accountability, and ROI / Leslie H. Moeller, Edward C. Landry and Theodore Kinni. New York : McGraw-Hill, c2009. vii, 232p. : ill. ; 24cm Includes bibliographical references (p. 214-219) and index. eng. Marketing Communication in marketing Rate of return Profit Landry, Edward C. Kinni, Theodore BK 12384 12384 0 0 0 0 MU002 MU002 2012-08-01 TBST 0 658.8 MOE 005319 2025-10-09 11:50:36 1 2025-10-09 BK 0 0 0 0 MU002 MU002 2012-08-01 TBST 0 658.8 MOE 005321 2025-10-09 11:50:36 2 2025-10-09 BK 0 0 0 0 MU002 MU002 2012-08-01 TBST 0 658.8 MOE 005322 2025-10-09 11:50:36 3 2025-10-09 BK