TY  - BOOK
AU  - Moeller,Leslie H.
AU  - Landry,Edward C.
AU  - Kinni,Theodore
TI  - The four pillars of profit-driven marketing: how to maximize creativity, accountability, and ROI 
SN  - 9780071615068
U1  - 658.8 MOE 
PY  - 2009///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Communication in marketing
KW  - Rate of return
KW  - Profit
N1  - Includes bibliographical references (p. 214-219) and index
ER  -