Peter, J. Paul. <br/><br/>
A preface to marketing management / 
 Marketing management 
J. Paul Peter and James H. Donnelly,  
 - 11th. ed. 
 - Boston :  McGraw-Hill Irwin,  c2008. 
 - xiv, 252 p. :  ill. (some col.) ;  26cm. 
<br/><br/>Includes bibliographical references (p. 235-241) and index. 
<br/><br/><br/>eng. 
<br/><br/><label>ISBN: </label>9780073380964  TZS 10,000/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - management<br/>Global marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 PET