TY  - BOOK
AU  - Peter,J.Paul
AU  - Donnelly,James H.
TI  - A preface to marketing management
SN  - 9780073380964
U1  - 658.8 PET 
PY  - 2008///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Marketing - management
KW  - Global marketing
N1  - Includes bibliographical references (p. 235-241) and index
ER  -