<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00540nam a2200193   4500</leader>
  <controlfield tag="005">20251009122246.0</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">8176114278</subfield>
    <subfield code="c">TZS 29,333/=</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="a">MCCL</subfield>
    <subfield code="b">eng.</subfield>
    <subfield code="e">AACR 2nd rev. ed.</subfield>
  </datafield>
  <datafield tag="082" ind1=" " ind2=" ">
    <subfield code="a">658.8 SHA</subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="a">Sharma, N. K.</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="a">Marketing strategy and planning</subfield>
    <subfield code="c">/ N. K. Sharma and Kapil Sharma</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">India,</subfield>
    <subfield code="b">Deepak Parnami, </subfield>
    <subfield code="c">c2007</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">vi, 355 p. :</subfield>
    <subfield code="b">ill. ;</subfield>
    <subfield code="c">25cm</subfield>
  </datafield>
  <datafield tag="546" ind1=" " ind2=" ">
    <subfield code="a">eng.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Marketing management</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Export marketing</subfield>
  </datafield>
  <datafield tag="700" ind1=" " ind2=" ">
    <subfield code="a">Sharma, Kapil </subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="c">BK</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">12389</subfield>
    <subfield code="d">12389</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">MU002</subfield>
    <subfield code="b">MU002</subfield>
    <subfield code="d">2009-06-01</subfield>
    <subfield code="e">RK printing</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">658.8 SHA</subfield>
    <subfield code="p">005325</subfield>
    <subfield code="r">2025-10-09 12:23:58</subfield>
    <subfield code="t">1</subfield>
    <subfield code="w">2025-10-09</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
</record>
