a marketing strategy planning approach Perreault, William D. creator Cannon, Joseph P. McCarthy, E. Jerome text New York McGraw-Hill Irwin c2009 19th ed. monographic xl,726p. : ill.(some col.); 29cm. Marketing's value to consumers, firms, and society Marketing strategy planning Evaluating opportunities in the changing marketing environment Focusing marketing strategy with segmentation and positioning Demographic dimensions of global consumer markets Final consumers and their buying behavior Business and organizational customers and their buying behavior Improving decisions with marketing information Elements of product planning for goods and services Product management and new-product development Place and development of channel systems Distribution customer service and logistics Retailers, wholesalers, and their strategy planning Promotion : introduction to integrated marketing communications Personal selling and customer service Advertising and sales promotion Pricing objectives and policies Price setting in the business world Implementing and controlling marketing plans : evolution and revolution Managing marketing's link with other functional areas Ethical marketing in a consumer-oriented world : appraisal and challenges Appendix A: Economics fundamentals Appendix B: Marketing arithmetic Appendix C: Career planning in marketing Video cases Cases Computer-aided problems William D. Perreault, Joseph P. Cannon and E. Jerome McCarthy. Includes index eng. Marketing Managing marketing Creating marketing plan 658.8 PER 9781259060762 MCCL 20251009123758.0 eng.