02001cam a22002534a 4500 20251009125709.0 9780073381053 TZS10,000/= MCCL eng. AACR 2nd rev. ed. 658.8 PER Perreault, William D. Basic marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon and E. Jerome McCarthy. 17th ed. Boston : McGraw-Hill Irwin, c2009. xxxvii, 758 [34] p. : ill.(some col.); 29cm. Includes index Marketing's value to consumers, firms, and society Marketing strategy planning Evaluating opportunities in the changing marketing environment Focusing marketing strategy with segmentation and positioning Demographic dimensions of global consumer markets Final consumers and their buying behavior Business and organizational customers and their buying behavior Improving decisions with marketing information Elements of product planning for goods and services Product management and new-product development Place and development of channel systems Distribution customer service and logistics Retailers, wholesalers, and their strategy planning Promotion : introduction to integrated marketing communications Personal selling and customer service Advertising and sales promotion Pricing objectives and policies Price setting in the business world Implementing and controlling marketing plans : evolution and revolution Managing marketing's link with other functional areas Ethical marketing in a consumer-oriented world : appraisal and challenges Appendix A: Economics fundamentals Appendix B: Marketing arithmetic Appendix C: Career planning in marketing Video cases Cases Computer-aided problems eng. Marketing Managing marketing Creating marketing plan Cannon, Joseph P., McCarthy, E. Jerome BK 12394 12394 0 0 0 0 MU002 MU002 2012-08-01 TBST 0 658.8 PER 005331 2025-10-09 12:58:57 1 2025-10-09 BK 0 0 0 0 MU002 MU002 2012-08-01 TBST 0 658.8 PER 005332 2025-10-09 12:58:57 2 2025-10-09 BK 0 0 0 0 MU002 MU002 2012-08-01 TBST 0 658.8 PER 005333 2025-10-09 12:58:57 3 2025-10-09 BK 0 0 0 0 MU002 MU002 2012-08-01 TBST 0 658.8 PER 005334 2025-10-09 12:58:57 4 2025-10-09 BK 0 0 0 0 MU002 MU002 2012-08-01 TBST 0 658.8 PER 005335 2025-10-09 12:58:57 5 2025-10-09 BK